LG announces new brand identity

LG introduced its new company logo which features a flatter look and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely across branding and product packaging and features a new typeface. LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity. New LG logo next to its predecessor Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG...

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