Nobody was ever in doubt that Apple's new anti-app tracking (ATT) feature, rolled-out with iOS 14.5 would have a major impact on the way targeted advertisement works and consequently, any company with a business model built around it. Like Facebook and its subsidiaries, like Instagram - some of the most severely-affected parties and naturally among the most vocal against ATT. Having a hunch that a certain change is significant, though, is not the same as getting some actual data on just how significant it is. The Verizon Media-owned Flurry Analytics has its mobile analytics services...
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Just 12% of global iOS users and 4% of US ones have allowed app tracking since the iOS 14.5 rollout
![Just 12% of global iOS users and 4% of US ones have allowed app tracking since the iOS 14.5 rollout]()
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